Lots of Opportunities
We met Khunpon and Chike in the late part of 2012 and fell in love with the work they do. These are two amazing Muay Thai fighters who are now running a gym and we made it our mission to help them succeed. There were a lot of opportunities but also a lot of problems. Their PPC campaign was optimized by a Google rep which means it didn't take savings into consideration. The web page was in the midst of an overhaul by an inexperienced web designer and their Google Places were not ranking for almost any of the keywords necessary.
Getting Our Hands Dirty
The Libelty SEO team quickly created a silo for the website and established a close communication with the web designer. We helped with the content and on-page optimization as well as gave tips on the overall layout and design of the new site. The PPC campaign was optimized to target only a few specific keywords and work to reduce the cost per click as well as to increase the conversions. Google Places were re-written, updated with new images & videos and a plan was created to gain additional reviews. We also ran a very thorough citations building campaign to help re-enforce them and get them ranking.
A white hat link building strategy was also implemented to start building the gym's site authority and increase rankings. Our team also made suggestions on how to build additional social engagement and showed ways in how the owners can track the visitors that come from their other marketing efforts.
The traffic and leads both increased by over 30% within the first 4 months. Google Places is now ranking for over 10 keywords on the 1st page of Google as well as in the Places rankings. The website's visibility in the search has increased by over 37% and rising.
There is still a lot of work to be done so stay tuned for more….